BROOMFIELD, Colorado, May 26, 2022 (GLOBE NEWSWIRE) — Alpine IQ, the leading provider of data and marketing solutions for cannabis retailers, today announced the launch of Recipes, a collaboration tool that brands and retailers can use for co-marketing opportunities. This robust, multi-use tool allows brands to create highly converting, pre-configured go-to-market campaigns for retail partners to use. Brands and retailers can also choose to use Recipes to create easy-to-implement campaigns for their own audiences.
Alpine IQ’s Recipes feature was created to alleviate the current headaches and hassles of brands coordinating product communication with their partner retailers. With Alpine IQ’s Recipes, brands can easily create their own go-to-market campaigns, including the copy, creative, suggested audiences and marketing channels that retailers can easily launch. After a retailer deploys the recipe to active customers, brands can track key performance metrics to track the increase, including the number of retailers using the recipes and campaign performance.
“Applying our Recipes formula to the Brands platform allows for optimized co-marketing strategies with minimal strain on both teams,” said Ben Cooper, Senior Director of Product Marketing at Alpine IQ. “With the introduction of Brands recipes, you can now easily customize and distribute your content across your Retailer network with the click of a button, streamlining your co-marketing strategy and analysis, while freeing up valuable time for your teams.”
The Recipes tool is one of several features Alpine IQ created this year to reduce the complicated manual sharing of responsibilities and channel management between brands and retail teams throughout the lifecycle of their relationship.
About Alpine IQ
Alpine IQ strengthens the legal cannabis industry by providing customer-centric technology to help retailers and brands of all sizes solve growth challenges and generate revenue. The company provides customers with the industry’s most comprehensive set of tools to protect, segment and promote all in-store and online activities.
PR for Alpine IQ