The first virtual sommelier is now available online for free – Combivino is the smart app that links 2000 recipes to hundreds of wine labels and over 70 types of craft beers.
Rome, Italy (RestaurantNews.com) Combivino, the international app that allows wine and beer pairing with food, is available in English and around the world.
Combivino is the first app that combines wine and craft beer with food at the same time via smart matching: there are almost 2,000 regional and international recipes, more than 900 types of wine and 76 beer styles† The application is free to download from Google Play and the App Store and empowers anyone to discover the basics of wine tasting.
A success that comes from Italy and numbers over 1 million interactions including clicks and internal searches with an increasing number of downloads in the Italian market alone. A boom in downloads is expected for the English version.
The global wine and beer market is reaching astonishing numbers. According to Statista, the wine segment will reach $366 billion by 2022 while that of beer will reach $643 billion, with an estimated growth rate of about 7% for the coming years.
Combivino is a ‘Virtual Sommelier’ ideal for consulting the wine list in a restaurant or choosing the right bottle at the wine store or supermarket. But the app is also a great opportunity to ‘show off’ your knowledge with business partners, partner or friends. The app is also useful for industry experts to learn about pairings with little-known wines and beers in their many nuances and geographical indications.
Federica Zevi explains: “Our wine classification system is based on body and predominant organoleptic note. The body goes hand in hand with the texture of the food, while the organoleptic note corresponds to the tactile and aromatic characteristics. Combivino also has two special features that are exclusive to our pairing system: the Multi-course pairing, which makes it possible to find pairs suitable for multiple courses, and the Tasting option, which recommends wines according to the correct tasting order on based on intensity and persistence.”
The Italian start-up launched the project three years ago thanks to a team of sommeliers and technology experts, consisting of Alessio Papasergio, founder of the project, Federica Zevi, co-founder and pairing manager for food and wine, and Salvatore Cosenza, professor and expert craft beer taster. The aim was to create a map of the world’s leading wine-producing regions, pairing hundreds of grape varieties and appellations with international dishes.
Since the app was first presented in Italy, Combivino has been registering tens of thousands of searches every month, with peaks in consultations and downloads during lunch and dinner depending on the time zones of the different countries and especially on weekends and holiday periods. Combivino has been developed to be easy to use with a restaurant wine list or when choosing the right bottle to open at home.
And these numbers are destined to grow thanks to the constant additions of pairs and content and thanks to the attendance of international events and the friendly cooperation of foreign sales offices and local promotion bodies. The challenge is even more ambitious with the international launch, as Combivino needs to provide coupling options that are useful for all types of users and kitchens, as well as for lesser-known production areas.
Alessio Papasergio, founder of Combivino: ”The excellent results of the project, which are constantly growing, depend on the culture and passion of our team for good food and good wine. The goal now is to promote Combivino around the world with companies, media and industry associations. In the meantime I can say that we are working on many related projects. Mixology is becoming more and more popular and after wine and beer we are thinking about adding pairings with cocktails and spirits. We also spent months working on a prototype of Virtual Sommelier for the large retail chain, which is based on our classification and matching system. How would the shopping experience in supermarkets improve if we could suggest combining the right bottle with the products in the cart? As has happened with Combivino, it is a service that is not currently available on the market.”
Combivino is an app developed by Portale Chef Srl, an Italian company with experience in restaurant industry consultancy, which selects food and beverage products for restaurants, e-commerce sites and purchasing groups.