Great, now the AI ​​is coming for your grandma’s recipes too! • TechCrunch

Great, now the AI ​​is coming for your grandma's recipes too!  • TechCrunch

We’ve seen AIs make music, pornography, and art. The Estonian Startup Yummy started by creating a meal pack, but along the way created an AI that can create and customize recipes based on your tastes and dietary restrictions, complete with AI-generated images of what your dishes might look like.

“Imagine a world where you don’t have to spend years of your life deciding what to eat, looking for recipes, researching nutritional information and health benefits, dieting and grocery shopping,” said co-founder and CEO Martin Salo in an interview with TechCrunch. “Imagine that we solve this complex problem on your behalf, based on your personal preferences – and get it right every time.”

The co-founders of the company Started Clean Kitchen together in 2020 in Estonia. The company just raised an angel investment round to bring meal kits to parts of the world where they aren’t as prevalent as in the US, for example. More than just the meal packs, however, the company is carving out a new segment of the market and making any recipe customizable.

“We are using generative AI and other advanced technologies to build a fully customizable meal planning and grocery shopping experience that ensures budget, taste, health and variety, while minimizing food waste,” said Karl Paadam, the company’s CBO. “We don’t think in terms of individual store items, but instead provide customers with personalized results.”

On the Yummy platform, the company wants to make it as easy as writing a Dall-E prompt; “I want to eat a varied vegetarian diet that fits my taste preferences, my exercise routine, and my budget,” for example.

“When we think of today’s world of grocery shopping, it’s all about ingredients or maybe recipes in meal packs, right? You can filter your search or adjust ingredients so you get a little bit of what you want, but that takes quite a bit of work,” says Salo. “What if you don’t talk about every ingredient, but instead make broader choices? You could say ‘I want five dishes of fish’, then ‘Okay, make it cheaper now’ or ‘I want this to be a balanced diet.’ Those things all have specific meaning for humans, but it would be a lot of work to put it all together “Finding out what all the ingredients contain, and if you change one ingredient, it throws everything off balance. If you shop monthly, you might go through hundreds of items – do you have time to read all those labels?”

That’s where Yummy throws the AI ​​at the problem, giving users the ability to create dishes with variations:

The cool thing is that the company’s software not only generates the new recipes, but also the accompanying images. super cool.

“What makes this experience so powerful is that in a short amount of time, when using the service, we learn to create an endless amount of recipes that exactly fit all of your preferences. Always”, laughs Paadam. “You never have to think about all the complexities related to food again.”

The company states that these properties allow for healthier eating with special ingredients that are available in season or locally.

“We’ve done some really cool experiments. We’re now opening our meal service in Poland, and we took some of our Estonian recipes and said ‘make them more Polish’, and suddenly, boom, certain national ingredients that were in the instructions are replaced,” says Padam. “The more generic ones were replaced with specific, locally available ingredients. This is the magic. We can say ‘make it faster to cook’, ‘make it sweeter’, ‘make it low in calories’ or ‘make it low in sodium’ and the AI ​​will take care of it. You don’t have to read the labels to do all that research.”

The company is backed by a collective of Estonian founders who act as angel investors, raising $3.6 million from investors including Markus Villig of Bolt, Mart Abramov of TaxScouts, Martin Koppel of Fortumo, Thomas Padovani of Adcash, Marko and Kristel Kruustük from Testlio, etc. as well as Startup WiseGuys, Andreas Mihalovits, Hatcher, DEPO and Exelixis, etc.