There’s no wrong way to make a burger, but there is an exceptional way—and while mine only has pickles and special sauce, yours might be a lot more dramatic. Whatever that is, Heinz wants to hear about it though. The herbalist is looking for the next great burger recipe for the home.
Heinz is launching a nationwide search for a restaurant-worthy burger that could actually appear on restaurant menus, more specifically BurgerFi’s.
“At Heinz, we know that not all burgers are created equal, so we encourage fans to think outside the box and add their own personal touches to make their favorite meal even tastier,” Ashleigh Gibson, Head of Marketing & Strategy at Heinz Heinz, said in a press release. “With our quest for ‘Art of the Burger’, we celebrate the best in culinary art and encourage burger enthusiasts to get creative and create an irresistible piece of art.”
The “Art of the Burger” competition starts on May 23 and runs until July 12 at 11:59 PM. To enter your creation, all you need to do is submit a photo on the official site or through social media. Either Twitter or Instagram works. All you have to do is include the hashtags #HeinzArtBurger and #contest. The winner will appear on BurgerFi menus in the fall and the chef behind this masterpiece will score a whopping $25,000.
“BurgerFi loves to combine innovation and creativity to put a fun twist on a classic ingredient, which is why we are excited to partner with Heinz,” added Patrick Renna, president of BurgerFi, in the release. “We look forward to seeing all the new and creative entries and including the winning burger on our menu.”
